Market Business Intelligence
KIT’S – Key Intelligence Topics
The key topics of intelligence intended to identify and define the real needs of our client’s intelligence. Through interviews with key managers and decision-makers about the need for strategic information, the necessary focus is provided to conduct effective intelligence operations, involving (1) the strategic decisions and actions; (2) early warning issues involving the competitors actions, technological innovations and government actions; and (3) operation mode from the main players in the market, involving initiatives of competitors, customers, suppliers, regulating agencies and potential partners. The production of intelligence is intended to allow strategic action by management. Topics Key Intelligence -‘s Kit has been used by several clients to identify and prioritize strategic decision-making.
Kiq’s – Key Intelligence Questions
The key intelligence questions are additional questions based on research that will answer obscure or unenlightened points in key intelligence topics. What are not obtained responses? What questions should be made to obtain these answers? What methodology will be used to answer them?
Often the quality of the answer and strategic positioning depend fundamentally on the relevance and creativity of the question to be formulated.
Competitive intelligence
GlobalMarket has a tool for the systematic monitoring of the movement of the main competitors. It is the “Competitors Update”. The search through the “Competitors Update” can be set to obtain strategic information to launch new products, technological innovation, starting new operations, marketing strategy, financial and results statements, etc. Through this instrument, it is possible to know which the main movements of the competitors, supporting the decision are making process.
Technology Intelligence
Monitoring of technological innovations in national and international levels is relatively recent in Brazil. In this sense GlobalMarket has an odd experience, having monitored for about 4 years the most important technological innovations in the world, in areas such as mining, energy, coal, copper, well drilling, iron, oil and gas, remote operations, lithium, seismic mapping, non-ferrous, anaerobic methane digester, biodiesel, bio hydrogen, biomass, ethanol, butane, hydrogen, coal hydrogen, water hydrogen, solar energy, renewable energy, photovoltaic, wind energy, tidal energy and energy gas.
Market Intelligence Areas Structuring
With 20 years of accumulated experience in Brazil and abroad, GlobalMarket is duly qualified for the structuring Market Business Intelligence areas. The set up process provides from planning and objectives, properly aligned to strategic planning to Kit’s and Kiq’s as well as set the area’s activities, hiring appropriate professionals for the job, information sources choice, technology platform selection and recommended software for structuring database and its handling and processing.