GLOBALMARKET Inteligência de Mercado e Planejamento Empresarial was founded in July 1997 with the objective to subside the decision making process of companies and governmental bodies, benefiting the activities related to strategic, commercial and urban planning.
From the qualified marketing information survey and analysis, GLOBALMARKET maps the different markets, involving customers, suppliers and competitors, pointing non-fulfilled needs, opportunities, scenarios, trends, and callings.
Since its foundation, GLOBALMARKET has been specialized in the development of projects that involve the analysis of social-demographic and economic profile of regions, using the desk-research methodology and the support of geographic information systems for the geo-processing, delimitating the areas of influence defined as isochronous and contour, aiming the parameterization of actions, such as:
- Identification of locations to introduce point-of-sales;
- Expansion, reduction and/or optimization of distribution networks;
- Incorporation of companies in Brazil;
- Identification of opportunities to enter new markets;
- Launching new products.